Online existence is vital for now, in a new era of social distancing and in closing border in some parts of the country, webinars are more rewarding than ever.
Presenting online gives webinar attendees the opportunity to get to know and trust you. It is a god time to promote yourself and your business to potential customers.
It's an effective way to get people to know you and trust you enough to be your client, because webinars are live, interactive conversations with you as a passionate expert.
What is a webinar?
If you've been in business for a while, you might be able to attend a fair-level webinar. This means you already know that it can vary depending on the topic, style and level of interest. Webinars are a mixture of words "Internet" and "Seminar". It can define webinar as: "Video seminar, lecture or presentation posted on the Internet using webinar software"
Business leaders organize webinars for a variety of reasons. But some of the most popular are:
- New product promotion
- Place yourself as an expert.
- Attract new customers for your sales funnel.
- Recruiting new employees
- Train existing employees to work with the new system.
- Increasing product or service sales
- Protect and retain existing customers
How To Host Webinar For Success and Fun
Whatever the purpose of your webinar, you need to keep your audience engaged. Bored or distracted audiences will not change the information you provide and will definitely not buy your product or service.
1. Set your goals
Why do you need to host a webinar and what are your goals? These are the first questions you should answer to start your webinar. Business leaders often go ahead when choosing a topic or designing slides without even knowing what goals they want to achieve.
2.Choose a theme
Choosing interesting and unique topics for your webinar will be a big step towards gaining a lot of followers. Buzz themes can also be complemented by a creative change of perspective. For example, creating a webinar on choosing flooring for your home may not be all that attractive. But if it's about a topic like "The five best flooring options that will save you money, make your home look a million" Will your neighbor and your dollar be jealous? Appropriate! "
When thinking about the topic, first identify the information your ideal audience needs, then identify the new perspectives you can provide.
3. Add energy to your slide show
Many people find slides boring and unnecessary. But that's because they didn't see the slide they wanted. With the right amount of dedication, any form of presentation can be fun and engaging.
When creating your slideshow, focus on attractive looks and professional design. Keep the text short and clear and focus on one main idea for each slide.
4. Create great scenarios and practice, practice, practice!
Any topic of interest with eligible speakers. Or even the most interesting topic could become an informative cursing endlessly with a bad speaker. The success of your webinar depends heavily on your presentation skills.
Write the script yourself or at least plan it and practice, practice! This does not mean memorization. You don't want to be like a robot, but you should feel comfortable and confident while attending the webinar. These positive emotions will be felt during the presentation.
5. Add a clear visual
If all slides in a presentation are the same, viewers will start viewing or reviewing the Facebook feed during the presentation. Spice up your slideshows with funny pictures, funny GIFs, memes for business, even videos and music as needed.
6. Tell a story
People understand interesting stories and anecdotes and go beyond statistics that dry up every day of the week. For example, if you are hosting an occupational safety webinar, listing federal statistics on occupational injuries in your industry is not enough. Find out how the history of incidents and injuries affects employees' lives. Your viewers will definitely remember and pay attention to these details.
Consider starting the webinar with a great story or letting it close to the climax outlined at the end of the presentation.
7. Ask a lot of questions
Some viewers will come to the presentation with big questions in mind, while others will have questions along the way. If you wait until the end of the presentation, or worse, if you don't respond, your audience may be frustrated and leave sooner.
Split the presentation and ask questions after each important chapter. Your viewers will appreciate the break!
8. Add live polls to your presentation
You just don't want to quickly attract your audience. But you also want to know where you are about it. For example, if you find that most of your target audience is already familiar with the basics of your topic, you can read the introduction faster and dive into ideas at a higher level.
Consider starting your webinar with live interactive heart rate measurement. Ask viewers why they are applying and what they want to learn. You can also add a poll after each major section for instant feedback and comments.
9. Build Interest
Most webinar platforms have the ability to generate little public interest, regardless of whether they are displayed on the GoToWebinar thermometer. MeetingBurner Or an interactive chat window Pay attention to the latter because without adequate support it can distract the presenter and leave the listener unattended.
10. Make fun of your webinars
No matter how exciting the subject is, nobody wants to study for 1 hour. A great way to spice up webinars and pause long presentations is to add some game elements. Consider including a live poll in your presentation, especially at the end, to see what your audience is learning.
Try adding fun riddles, word games, or even sending your audience on a quick treasure hunt at home or over the Internet. Tests and puzzles can keep the brain working and keep people on the screen.
11. Surprising your audience
The last way to grab the attention of your audience in your webinar is to surprise them (in a good way), adding unexpected events to your webinar makes your audience look elsewhere. Some nice surprises to have include:
Introduce unexpected guests to your webinar (such as your company's CEO or an influencer who likes your product).
Audience membership selection is a proactive example of showcasing your services.
Draw at the end of the presentation.
12. Online Media
If you want to organize a webinar that can record your progress and show a video of the presentation. Therefore, you can use the video as a guide to document and distribute it for you to choose who cannot attend the webinar.
